About Us

About Us

Your brand, administration, and attitude is our focus.

My Source Entrepreneur helps entrepreneurs to open and expand their businesses with a focus on the brand, administration and attitude through training and business coaching, which creates entrepreneurs who are confident in making decisions that help them to be leaders in their market.

What We Value



Knowledge is key to success, by training people we contribute to self-sufficiency.


Empowering Entrepreneurs

We believe that everyone can achieve their business dream. We are here to provide the resources and expertise to do so.


Quality Work

We will strive for perfection to deliver quality work and maintain customers satisfied.


Community and Collaboration

We value the knowledge and resources within the community, and through collaboration we can obtain higher results.


Meet your Coaches

Josephina Encarnacion, MBA, MS

For over 15 years, Josephina has worked with organizations and individuals, helping them to build their dreams, grow their businesses and create a richer, more fulfilling lives. Josephina Encarnacion is a business instructor, a life coach, and a grounded expert in small business start-up and business expansion with a value growth intention driven mindset. 

She has a background in human resources, business management and entrepreneurship training and development. She holds two Masters’ Degree one in Business Administration from Alvernia University in PA and another in Human Resources from Capella University in Minnesota.  She’s been a speaker at the Small Business Development Center of PA, Berks County Latino Chamber of Commerce, Greater Reading Chamber Alliance, National Diversity Congress and community events. She has offered workshops to individuals and organizations and groups around Berks County. She has personally coached over 150 clients in small business development, communications and leadership. 

Rocio Encarnacion, MS

With over 15 years of experience providing career and life coaching, Rocio allows clients to become purposely goal minded through assessments and guidance to improve interpersonal skills and obtain career goals. She helps individuals build meaningful careers through successful transitions, and her career coaching helps individuals find balance and helps organizations retain talent. 

Her experience in workforce development drives her approach to Pennsylvania Careerlink.  Her coaching has helped more than 300 clients create career paths that match their quality of life goals. She provides direction in career decision making based on clients’ work experience and educational purposes. She teaches clients job search strategies, including resume writing, interviewing, cover letters, and Internet job search. She develops training and curricula in the areas of self- improvement, job search strategies, and interpersonal skills. Through My Source Entrepreneur, she has trained entrepreneurs in areas of business management, leadership, and confidence. Her background is in  IT/Communication industry and earned a Masters in IT Management from the University of Phoenix, Az.. 

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