About Us

About Us

Your brand, administration, and attitude is our focus.

My Source Entrepreneur helps entrepreneurs to open and expand their businesses with a focus on the brand, administration and attitude through training and business coaching, which creates entrepreneurs who are confident in making decisions that help them to be leaders in their market.

What We Value



Knowledge is key to success, by training people we contribute to self-sufficiency.


Empowering Entrepreneurs

We believe that everyone can achieve their business dream. We are here to provide the resources and expertise to do so.


Quality Work

We will strive for perfection to deliver quality work and maintain customers satisfied.


Community and Collaboration

We value the knowledge and resources within the community, and through collaboration we can obtain higher results.


Meet your Coaches

Josephina Encarnacion, MBA, MS

For over 15 years, Josephina has worked with organizations and individuals, helping them to build their dreams, grow their businesses and create a richer, more fulfilling lives. Josephina Encarnacion is a business instructor, a life coach, and a grounded expert in small business start-up and business expansion with a value growth intention driven mindset. 

She has a background in human resources, business management and entrepreneurship training and development. She holds two Masters’ Degree one in Business Administration from Alvernia University in PA and another in Human Resources from Capella University in Minnesota.  She’s been a speaker at the Small Business Development Center of PA, Berks County Latino Chamber of Commerce, Greater Reading Chamber Alliance, National Diversity Congress and community events. She has offered workshops to individuals and organizations and groups around Berks County. She has personally coached over 150 clients in small business development, communications and leadership. 

Rocio Encarnacion, MS

With  over 15  years of experience in business development and business management.   Rocio  allows clients to become purposely goal minded through assessments and guidance to improve interpersonal skills and obtain business goals.   Her business  coaching helps individuals find balance.

Her experience in workforce development drives her approach to Pennsylvania Careerlink.  Her coaching has helped more than 300 clients create career paths that match their quality of life goals.  She provided direction in career decision making based on clients’ work experience and educational purposes.Through My Source Entrepreneurs, her business coaching  approach is to provide entrepreneurs knowledge on entering the business arena,  stress management  and problem solving skills. She develops training and curricula in the areas of self- improvement, and technology skills.  She has trained entrepreneurs in areas of business management, leadership, and confidence. Her background is in  the IT industry and earned a Masters in Computer Information Systems Management from the University of Phoenix, AZ.

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